Digital Platforms Archives - WITA http://www.wita.org/atp-research-topics/digital-platforms/ Wed, 01 Dec 2021 15:03:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 /wp-content/uploads/2018/08/android-chrome-256x256-80x80.png Digital Platforms Archives - WITA http://www.wita.org/atp-research-topics/digital-platforms/ 32 32 Assessing the State of Digital Skills in the U.S. Economy /atp-research/digital-skills-us-economy/ Mon, 29 Nov 2021 14:59:21 +0000 /?post_type=atp-research&p=31450 An increasingly digitalized global economy requires ever-more digitally skilled workforces for nations to remain productive. Unfortunately, domestic and international assessments of digital skills show the United States is lagging its...

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An increasingly digitalized global economy requires ever-more digitally skilled workforces for nations to remain productive. Unfortunately, domestic and international assessments of digital skills show the United States is lagging its competitors.

The global economy is increasingly digitalized. Oxford Economics estimated that in 2016 the digital economy accounted for 22.5 percent of global gross domestic product (GDP). Going forward, analysts at the research firm IDC have estimated that as much as 60 percent of global GDP will be digitalized (meaning largely impacted by the introduction of digital tools) by 2022. Countries that wish to successfully compete in the global digital economy must cultivate workforces possessing the requisite digital skills so that industries, enterprises, and even individuals can thrive in the digital environment. This report explores the state of digital skills across the U.S. economy, examining what they are, why they matter, the current extent of workforce digitalization, and how the United States fares in international digital skills comparisons. It concludes by providing a brief overview of some of the best practices and programs being introduced by nonprofit, academic, and corporate organizations to deepen the U.S. digital skills base and suggesting policy recommendations to further foster U.S. digital skills development.

2021-us-digital-skills

To read the full report from the Information Technology & Innovation Foundation, please click here.

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How Barriers to Cross-Border Data Flows Are Spreading Globally, What They Cost, and How to Address Them /atp-research/barriers-cross-border-data-flows/ Mon, 19 Jul 2021 20:26:56 +0000 /?post_type=atp-research&p=29046 For centuries information has flowed around the world, steadily increasing with the rise of international mail, the first transatlantic cables in the 1850s, and the first transatlantic telephone cable in...

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For centuries information has flowed around the world, steadily increasing with the rise of international mail, the first transatlantic cables in the 1850s, and the first transatlantic telephone cable in the 1950s. What is different now is that the Internet creates the potential to send large amounts of data quickly and at virtually no cost to almost any part of the world. Moreover, on this global network, sending data abroad costs no more than sending data domestically. COVID-19 has made clear that data flows are critical to the global economy, enabling both economic responses (e.g., data sharing for medical research, the monitoring and automated control of vaccine production facilities, and the adoption of digital services for business continuity) and societal responses (e.g., family video calls, contact tracing, streaming content for entertainment, and online shopping). Data flows will only continue to rise as more countries and sectors embrace digital transformation.

2021-data-localization

Nigel Cory (@NigelCory) is an associate director covering trade policy at ITIF. He focuses on cross-border data flows, data governance, and intellectual property, and how they each relate to digital trade and the broader digital economy.

Luke Dascoli is the economic and technology policy research assistant at ITIF. He was previously a research assistant in the MDI Scholars Program at the McCourt School of Public Policy’s Massive Data Institute. He holds a B.A. in Political Economy from Georgetown University.

To read the original research report from the Information Technology & Innovation Foundation, please visit here

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Trade and Tax in a Digital World /atp-research/trade-and-tax-in-a-digital-world/ Wed, 07 Jul 2021 14:08:20 +0000 /?post_type=atp-research&p=28700 Neither trade nor tax are new issues. What is new are the types of challenges that digital trade poses to revenue collection. As the digital economy has grown significantly, governments...

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Neither trade nor tax are new issues. What is new are the types of challenges that digital trade poses to revenue collection. As the digital economy has grown significantly, governments have watched with increasing dismay as taxes have not been collected from a steeply growing volume of transactions. Fiscal pressures in the wake of pandemic spending have accelerated the quest to appropriately tax companies and purchases made in the digital or online environment.

Until recently, trade experts could avoid most discussions about tax and tax experts could overlook trade implications of tax policies. Trade has typically been handled by trade and commerce ministries while tax is managed by finance ministries or central banks. Communication between the two sides, even in a domestic setting, can be limited. International opportunities for conversations between tax and trade are even more rare. The growing strength of the digital economy and new types of cross-border trade activities have eroded this previous division of labor. Increasingly, trade policies need to reflect changes in tax policies and vice versa.

The rise of the digital economy has complicated the traditional tax environment. Firms can be located anywhere and provide goods and services online to suppliers, vendors and customers without any need for a physical presence. The digital economy allows firms to scale up substantially at often minimal direct costs, creating a small set of super firms generating outsized profits. Such technology or digital firms present tempting targets for cash- strapped governments looking for revenue.

However, it is not just large firms that can take advantage of new ways to find customers. A vital aspect of the digital economy is how it enables even the smallest companies to engage in cross-border trade. Firms that might never have been tempted to trade outside their own villages are increasingly finding key markets halfway around the globe.

In short, there are at least three important ways that the digital economy has affected traditional tax systems: by allowing firms to compete in markets without a physical presence; by the proliferation of approaches, mostly used by large firms, to more carefully manage tax; and by the participation in cross- border trade by companies previously not engaged in such transactions.

Changes in tax policy to address these challenges run a significant risk of upending cross-border trade opportunities and burdening firms of all sizes with substantial new compliance costs. As tax and trade have been considered largely in silos, unintended consequences are likely to rise.

Absent global cooperation on the range of direct and indirect tax issues, an increasing number of governments are opting for domestic solutions that increase regulatory costs to trade.

This paper does not examine every element of cross-border tax policies. Instead, it highlights a range of direct and indirect tax applications to the digital economy that are important for trade. Absent global cooperation on the range of direct and indirect tax issues, an increasing number of governments are opting for domestic solutions that increase regulatory costs to trade.

While there have been important recent steps to move towards some more harmonized tax approaches, especially as part of the Inclusive Framework and OECD activities described more fully below, the implementation of coordinated tax changes has yet to begin. Furthermore, global consistency for some aspects of direct tax has not resolved continuing challenges in the indirect tax environment.

Governments have used a variety of tax policies as a tool in their arsenal of options to attract more foreign investment or to provide additional support to local firms. As yet, there are limited institutional mechanisms to address gaps in coverage and avoid duplication of efforts.

This paper highlights some of the current and upcoming issues of digital tax under both direct and indirect tax collection schemes. These tax frameworks have the potential to dramatically upend the expansion of digital trade around the world. Firms will have to navigate an increasingly complex environment that requires adherence to specific trade rules and regulations, and mastery of complicated tax regime requirements that may include VATs, customs duties, DSTs, withholding taxes, extra-territorial application of taxes on intangible assets, and transfer pricing mechanisms.

What may change is not only the payment of tax. Even the requirements for tax reporting could transform and lead to more regulatory divergence. The challenges for companies are significant. Much of this reporting burden is likely to land on firms that are intermediaries. While many digital intermediaries are large firms with resources to address compliance concerns, smaller firms play similar functions but with less capacity. Many MSMEs do not even realize that their businesses will be affected by such international tax policy changes, leaving them unable to respond or play a proactive role in shaping debates or to prepare themselves to manage growing complexity. Increasingly, firms will be asked to submit, on behalf of customers or clients, a wide and growing range of tax-related information on business sales to tax authorities.

As always, the burden of managing such complexity will be substantial for the smallest firms who lack capacity and resources. While many of the tax changes noted in this paper may not directly apply to small firms, the indirect implications and trade changes are likely to continue to disproportionally affect MSMEs. The largest digital firms that currently support MSMEs may opt to make changes that can destroy the value of many smaller firms overnight. This will upend previous business models and could limit the ability of MSMEs to find overseas markets and customers.

Trade & Tax in a digital world(Deborah Elms) - Hinrich Foundaton

To read the full report from the Asian Trade Centre and The Hinrich Foundation, please click here

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The Case for Ambitious Services Market Access Commitments /atp-research/ambitious-services-market-access/ Thu, 10 Jun 2021 14:41:02 +0000 /?post_type=atp-research&p=28170 Ongoing negotiating efforts have only gained in importance since the outset of the COVID-19 pandemic as businesses and individuals across developed and developing economies have increased their reliance on a...

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Ongoing negotiating efforts have only gained in importance since the outset of the COVID-19 pandemic as businesses and individuals across developed and developing economies have increased their reliance on a range of digital technologies and services. In a recent report, the Organisation for Economic Cooperation and Development (OECD) found that e-commerce orders increased 50 percent in Europe, 70 percent in the Asia-Pacific region, and 120 percent in the United States year-on-year, providing firms – most notably small and medium-sized enterprises (SMEs) – access to customers across existing and new markets during this particularly challenging period.¹ More broadly, access to telecommunications networks, cloud processing, and digital communication is helping businesses maintain key operations and communicate with employees and clients while adhering to physical distancing requirements. Indeed, one survey found that throughout the pandemic, digitalization and automation accelerated across 85 percent of companies,² while one in three U.S. SMEs reported that their businesses would not have survived the pandemic without digital tools.³ Digital services, have also been critical to the development of vaccines, therapeutics, and other products that are essential to ending the pandemic, as well as the delivery of healthcare.

2021-06-ITINFTCServicesMarketAccessPaper

To read the original report from the Information Technology Industry Council and the National Foreign Trade Council, please visit here.

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Central Bank Digital Currency: A Boon to the Global Trading System? /atp-research/central-bank-digital-currency/ Tue, 01 Jun 2021 15:06:16 +0000 /?post_type=atp-research&p=27986 The debate over Central Bank Digital Currencies, or CBDC, has become more prominent among policy makers and in the media since the publication of the Hinrich Foundation’s primer report on...

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The debate over Central Bank Digital Currencies, or CBDC, has become more prominent among policy makers and in the media since the publication of the Hinrich Foundation’s primer report on the subject. According to the Bank of International Settlement (BIS), more than 80% of central banks around the world are now studying the feasibility of this new form of digital central bank money.

Developments in China are gaining particular attention. China’s CBDC, known as Electronic Payment / Digital Currency (EPDC), has undergone significant trials. Local governments in Chengdu, Shenzhen, and Suzhou have issued millions of dollars’ worth of the digital currency through a lottery. E-commerce giant JD.com also participated in the trial by allowing some purchases to be paid with the digital yuan. The trial has added private bank Zhejiang E-Commerce Bank in Zhejiang province to its roster of seven banks to test the digital yuan.

For cross-border transactions, the People’s Bank of China (PBoC) has combined with the Hong Kong Monetary Authority, the central bank of the United Arab Emirates, and the Bank of Thailand to explore the potential for making CBDC inter- operable between platforms. The goal: to facilitate cross-border payments using multiple digital currencies.1

These recent developments prompt the question: Will central bank digital currencies help to advance or hinder future global trade?

Stewart Paterson CBDC global trading system

To read the full report from the Hinrich Foundation, please click here

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How Does the Digital Transformation Change Global Value Chains? /atp-research/digital-transformation-global-value-chains/ Thu, 06 May 2021 20:05:03 +0000 /?post_type=atp-research&p=30178 The digital transformation changes production technologies and, as a result, it impacts labour markets and global value chains (GVCs). Technological transformations, for instance in the communication and transportation sectors, have...

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The digital transformation changes production technologies and, as a result, it impacts labour markets and global value chains (GVCs). Technological transformations, for instance in the communication and transportation sectors, have empowered global value chains, but the digital transformation will once again change production possibilities, with unclear consequences for GVCs. Among other things, the digital transformation has increased the scope for automation in production and has led to a growing role of servicesfor GVCs. This commentary looks at how these trends transform GVCs and explores some implications for labour markets.

The past decades have been characterized by a strong expansion of global production networks: driven by falling transportation, communication, and coordination costs, production has become increasingly fragmented internationally. In 1970, approximately 37% of the world’s total exports contained inputs that had been imported before. This share rose to over 50% in 2008 and has remained relatively stable since then, according to the World Development Report 2020 (World Bank, 2020).

These GVCs, like all trading activities, have created winners and losers. On the one hand, specialized firms and their workers (often also in emerging and developing countries) have been able to participate in global production networks and have benefited from investment and knowledge transfer. On the other hand, firms and workers who previously carried out these activities (mostly in developed countries) have had to cope with labour market adjustments such as lower wages or even unemployment spells as production activities moved elsewhere. Consumers, for their part, have generally benefitted from lower prices and larger variety.

Increasing the scope for automation

With the recent digital transformations there is growing potential to further automate production. While automation is not a new phenomenon, the digital transformation —with innovations such as the Internet of Things or advanced manufacturing techniques including 3D printing— makes it possible to link production stages by a digital thread. This will allow for smaller, if not individual, batches in production: mass customization rather than mass production.

How will automation impact the global division of labour? One of the major reasons for building up GVCs was saving in labour costs. Automation means that machines (robots) can substitute labour at a lower cost, so it is possible that automation eradicates the comparative advantage of low-wage countries, leads to reshoring of production, and hence shortens GVCs. Furthermore, the possibilities of enhanced customization may also move production closer to consumers.

The evidence for reshoring is unclear. In an analysis examining international operations of US firms, “no evidence of a widespread reshoring trend” was found. However, something is going on: an ILO analysis on the global use of robots found that, between 2005 and 2015, there was a negative impact of robot usage on worldwide employment. This is mainly the case across emerging economies rather than developing ones. Furthermore, the use of robots in developed countries decreases offshoring. This evidence suggests that, while production may not have shifted back to developed economies (reshoring), machines have nevertheless been a substitute for labour.

Automation of labour-intensive production tasks in GVCs becomes critical if countries are highly dependent on exports within a specific industry. The fast-paced retail industry is a good example of this. Retail exports account for over two-thirds of total exports in countries such as Bangladesh or Cambodia, where sewing tasks are carried out. Even though the automation potential for sewing tasks is currently limited, the countries may be hit hard once technological innovations compete with their comparative advantage in sewing. 

The growing role of services in GVCs

The proliferation of global production networks would not have been possible without a range of services: telecommunication, transportation, financial, etc. Thus, services have always been an important part of GVCs. Yet, during the past decades, trade in services has grown significantly more rapidly than trade in goods, as can be seen in Balance of Payments statistics. Figure 1 shows that trade in services that can potentially be digitally delivered has grown significantly stronger than services that can only be physically delivered (such as tourism or construction). Due to the digital transformation, an increasing number of services can also be easily traded digitally, while the production of services has increasingly become internationally fragmented, e.g. when tax returns are prepared in one country and finalized in another.

The digital transformation has also spilled over onto the manufacturing industry, e.g. when goods are bundled with insurances or repair services, with financial services, or with subscriptions to a regular delivery of supplies. In fact, for many manufactured goods the services are central to product differentiation. Thus, the line between goods and services becomes increasingly blurred.

How does this impact the global division of labour? With the emergence of digital platforms everyone can offer a service and every company can essentially source its service inputs from anywhere around the globe. This has enabled specialized suppliers, especially small- and medium-sized enterprises (SMEs), to become part of GVCs – both upstream and downstream. For example, digitally connected SMEs tend to import a higher share of their production inputs, because they can find – and be found by – specialized suppliers worldwide. At the same time, this “globalization of the labour market” drives competition among local workers and suppliers, which must be addressed by flexible skill upgrading and innovation.

Geoeconomic implications

Overall, it is clear that the digital transformation will continue to expand production possibilities, change GVCs and, thus, have geoeconomic implications. On the one hand, the digital transformation will support and perhaps enhance GVCs, as it provides better ways to control supplier relationships, it offers new possibilities for GVC participation, and it enables new products blending goods with services. Countries with a better digital infrastructure and an adequately skilled workforce are likely to have a competitive advantage and capture higher shares of value added in this world. At the same time, these developments will promote a concentration of power in firms and countries that control the underlying platforms. The geopolitical battle for dominance in the platform economy is already ongoing, for example when Chinese suppliers are banned from public tenders.

On the other hand, the digital transformation increases the scope for automation and customized production. Countries abundant in low-skilled labour are likely to lose their comparative advantage, as the size of the home market becomes more important than labour costs in choosing production locations. At the same time, digitalization may also enable countries to leapfrog development: while it was previously important to have an industrial base to participate in GVCs, digital infrastructure or innovative SMEs may now be more important factors. 

Figure 1 – Growth in services trade by mode of delivery, EU-28, 2010-2018, in %

Source: OECD (2019) – Trade in services – EBOPS 2010, trade in services by partner economy; classification of digitally-deliverable services based on UNCTAD (2015). The following services are classified as digitally deliverable: insurance and pension services; financial services; charges for the use of intellectual property; telecommunications, computer and information services; other business services; and audio-visual and related services.

To read the full report from the Italian Institute for International Political Studies, please click here.

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China’s Pursuit of Leadership in Digital Currency /atp-research/chinas-digital-currency/ Thu, 15 Apr 2021 16:55:18 +0000 /?post_type=atp-research&p=27269 Introduction Many in Washington are concerned about what China’s leadership in fintech and pioneering efforts to launch a new form of the renminbi (RMB), a central bank digital currency (CBDC),...

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Introduction

Many in Washington are concerned about what China’s leadership in fintech and pioneering efforts to launch a new form of the renminbi (RMB), a central bank digital currency (CBDC), could mean for the United States and the role of the US dollar. In her confirmation hearing, multiple senators prodded Treasury Secretary Janet Yellen on China’s digital currency and her plans to keep the US dollar and financial system on top. She said the United States “must be a leader” in fintech and digital assets and that, “[s]trategic competition with China is a defining feature of the 21st century.” Yet, the US Federal Reserve has not committed to launching its own digital currency to take on the Chinese one currently undergoing trials. Should the United States be worried? My argument is that it should not, and that the Federal Reserve and Treasury have been right to proceed cautiously, with the idea of getting any digital currency plans “right” instead of “first.”

China’s fintech success has been impressive, but it remains mostly a domestic affair. Its fintech giants Ant Group and Tencent have achieved enormous valuations, but their attempts to gain users internationally other than Chinese tourists abroad have so far made few inroads, and national security concerns in jurisdictions around the world mean that this is not likely to change anytime soon.

Hype has far outpaced the reality in digital currencies, CBDCs, and China’s digital RMB in particular. Cryptocurrencies like bitcoin are booming, but these are mostly for speculation, as they are ill-suited to large volumes of payment transactions. We are still at an early stage in which the benefits of CBDCs have not yet been proven in practice, and the risks (cyber, operational, financial) are serious enough that most central banks will be hesitant to issue any until these can be resolved with a high degree of certainty. China’s eCNY efforts have similarly yet to prove they will be any cheaper, more efficient, more private, or more convenient than the existing domestic and international payment systems. Therefore, it is unlikely to represent any more a threat to the dollar’s international dominance than the current forms of RMB, at least over the short and medium term. Nothing is certain over the long term, however, so the United States should continue to carefully monitor China’s CBDC efforts and other digital currency innovations and incorporate any useful lessons to ensure that dollars and the payments systems that carry them remain competitive long term.

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To read the original testimony from the Peterson Institute for International Economics, please click here

Martin Chorzempa, senior fellow since January 2021, joined the Peterson Institute for International Economics as a research fellow in 2017. He gained expertise in financial innovation while in Germany as a Fulbright Scholar and researcher at the Association of German Banks. He conducted research on financial liberalization in Beijing, first as a Luce Scholar at Peking University’s China Center for Economic Research and then at the China Finance 40 Forum, China’s leading independent think tank. In 2017, he graduated from the Harvard Kennedy School of Government with a masters in public administration in international development. He is working on a forthcoming book on fintech in China. He has been quoted in the Wall Street Journal, New York Times, Washington Post, Financial Times, MIT Technology Review, and Foreign Affairs.

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The future of work after COVID-19 /atp-research/the-future-of-work-after-covid-19/ Thu, 18 Feb 2021 20:02:06 +0000 /?post_type=atp-research&p=28101 The COVID-19 pandemic disrupted labor markets globally during 2020. The short-term consequences were sudden and often severe: Millions of people were furloughed or lost jobs, and others rapidly adjusted to working...

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The COVID-19 pandemic disrupted labor markets globally during 2020. The short-term consequences were sudden and often severe: Millions of people were furloughed or lost jobs, and others rapidly adjusted to working from home as offices closed. Many other workers were deemed essential and continued to work in hospitals and grocery stores, on garbage trucks and in warehouses, yet under new protocols to reduce the spread of the novel coronavirus.

This report on the future of work after COVID-19 is the first of three MGI reports that examine aspects of the postpandemic economy. The others look at the pandemic’s long-term influence on consumption and the potential for a broad recovery led by enhanced productivity and innovation. Here, we assess the lasting impact of the pandemic on labor demand, the mix of occupations, and the workforce skills required in eight countries with diverse economic and labor market models: China, France, Germany, India, Japan, Spain, the United Kingdom, and the United States. Together, these eight countries account for almost half the global population and 62 percent of GDP.

To read the rest of this report from McKinsey & Company, please visit here

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ALI’s A Global Digital Strategy for America: A Roadmap to Build back a More Inclusive Economy, Protect Democracy and Meet the China Challenge /atp-research/alis-global-digital-strategy/ Wed, 10 Feb 2021 20:30:42 +0000 /?post_type=atp-research&p=26421 ALI’s A Global Digital Strategy for America: A Roadmap to Build back a More Inclusive Economy, Protect Democracy and Meet the China Challenge is a comprehensive roadmap to enable the...

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ALI’s A Global Digital Strategy for America: A Roadmap to Build back a More Inclusive Economy, Protect Democracy and Meet the China Challenge is a comprehensive roadmap to enable the United States to be a digital leader in the 21st century.

Click here to read the report, or here to read an executive summary.

The report asserts that this new global digital strategy must include two interrelated pillars: Investing in America and Leading Globally. At home, it calls for landmark investments in digital training and connectivity, the development of a digital governance regime, and measures to upgrade America’s technological competitiveness among other topics. The report emphasizes that these investments must come with implementation of diversity, equity and inclusion policies to ensure that the benefits are widely shared among all Americans.

To lead globally and address the challenge posed by China’s growing technological power, the report calls for increases in U.S. federal research and development, immigration reform, along with a “Digital Marshall Plan” for developing countries to level the playing field for American internet and communications workers and businesses competing abroad with Chinese companies benefitting from subsidized financing, while supporting sustainable development. It also calls for moving away from the go-it-alone, nationalist approach of recent years, instead repairing relationships with U.S. allies to build a foundation for global digital governance that embraces democracy, accountability and transparency and developing a coordinated approach to addressing China’s policies.

ALI++GDSA++Full+Report++Rev+02.22.21

To view the original report by the ALI, please click here

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Business and policy insights: Mapping e-Marketplaces in Africa /atp-research/mapping-e-marketplaces-africa/ Wed, 23 Dec 2020 18:25:23 +0000 /?post_type=atp-research&p=25930 Executive summary The internet is generating new opportunities for small and medium-sized enterprises (SMEs) across Africa. These firms often sell goods online and expand their customer base through local websites...

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Executive summary

The internet is generating new opportunities for small and medium-sized enterprises (SMEs) across Africa. These firms often sell goods online and expand their customer base through local websites or their own sales channels on social media.

Selling goods through established online marketplaces, which tend to attract more visitors and have a broader reach, is more promising. However, small enterprises need to invest time and resources carefully in selecting the right platform and building their business within its structure. However, there is little information about these marketplaces — their focus, relative performance and how African SMEs can access them. This is why the International Trade Centre (ITC) conducted new research — among the most comprehensive of its kind — aggregated into an extensive database called the Africa Marketplace Explorer.

Better data on e-commerce marketplaces

Through the Africa Marketplace Explorer, ITC hopes to show how local and international online marketplaces can become viable venues for African companies. This report presents the findings of research conducted by ITC and the Amsterdam University of Applied Sciences, with an eye to improving understanding about e-commerce in Africa so online marketplaces can be accessed and better integrated into African economies.

By taking an in-depth look at the condition of online businesses in Africa, assessing which marketplaces are growing or shrinking, examining how larger and global online marketplaces function, and determining how SMEs can access this new economy, ITC aims to identify what can be done to support and promote trade.

This research can guide policymakers in targeting and shaping their efforts. The data and insights can also help African firms better understand how online marketplaces function — and how to make informed choices about which platforms are most suitable for their business.

It should be noted that the scope of this review is business-to-consumer (B2C) online marketplaces for physical goods. Purely business-to-business and consumer-to-consumer online marketplaces, service marketplaces (e.g. for jobs, travel, restaurants and finance), real estate marketplaces and traditional physical marketplaces are excluded from the analysis.

The data and insights are also available on a free online dashboard: the Africa Marketplace Explorer (available on ITC’s online platform ecomconnect.org). Users can make their own data selections and analyses through this interactive site.

Report overview

Chapter 1 examines the current state of e-commerce in Africa and the challenges it faces. Chapter 2 presents a detailed picture of the online marketplace landscape across Africa. Chapter 3 analyses 15 international and African marketplaces that sell goods in Africa and explores how they function, their requirements and how they can support African SMEs. Chapter 4 considers the lessons learned in this report and suggests how these findings can be used to help develop e-commerce across the African continent.

Business and policy insights-Mapping e-Marketplaces in Africa

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